The Brazilian label that brings in its essence the meeting of Parisian and Carioca lifestyles, has just launched an exclusive campaign inspired by strong women: The idea was born by the creative director Marcello De Santis alongside stylist Heleno Manoel, who put together renowed brazilian topmodels with the purpose of portraying their contemporary and engaged femininity.
The graphics on the campaign scenario was created by the photographer Marcio Simnch, inspired in the work/style of American abstract painter Franz Kline. An artistic performance with our muses was done with the concept of live model used in the drawing of human figure in the universities of Fine Arts.
Among the protagonists of this campaign: Marina Dias model, DJ, hostess and stylist; Talytha Pugliesi, who has already paraded for Dior, Chanel, D & G and is currently a centered scholar on self-knowledge and spirituality, and Michelli Provensi, a refined fashion and behavior writer, as well as MTV presenter. The point in common of those muses: All are engaged women, concerned about the social reality, the human being and nature in Brazil.
Marcello De Santis brings in its identity the eco-friendly concept and minimizes the environmental impact in the manufacture of its products, always using recycled lace and antique fabrics adquired in antiquarians shops and vintage stores in France. '' My goal is to create a new luxury, a new definition and meaning for this market coming in the ethics in production, but also more artistic and unique pieces. The brand has that oneness in each piece and even the tag is manually stamped and handmade embroidered with pearls" says the designer who brings care to ensure their values throughout of production.
The inspiration of the autumn-winter collection 2019, comes to reinforce the wardrobe of the contemporary woman: A true lover about design and the craftermanship employed in the creations. Among this current collection, we have unstructured shapes of dresses and skirts, waist marked, boyfriend tailoring pants, ruffles in details, handmade embroidery, lace, fabrics such as linen, cotton, silk or wool. The colors used are ocher, night blue, lead gray, silver, gold and misterious shades of black and brown.
Androgyny is part of the brand DNA (especially in tailoring), though it flirts always seductively with the feminine side through the exuberance of the embroidery and the lace. "Our woman loves lace but, she uses it in an urban way, in an unpretentious manner during the day and also at night. When there is Romanticism, it never comes fragilizing the woman, but with a spicy mood that the client herself uses to empower herself, "says Marcello.
The creations of this Carioca designer who lives for 8 years in Paris can be found in 5 concept stores in Brazil: In São Paulo in the multi-brands Pinga and Hybrida, in Rio de Janeiro in the multibrands Obra Ipanema and Casa de Antônia, and in Vitória in the Simultâneo Space.
Founder and Creative Direction: Marcello De Santis
Styling: Heleno Manoel
Photos: Marcio Simnch
Beauty: Helder Rodrigues (capa MGT)
Models: Marina Dias (Joy Models), Michelli Provensi e Talytha Pugliesi
Set Design: Marcio Simch
Executive Production: Jhon Helder Nunes
Photography Assistant: Vitor Jardim e Gustavo Barros
Stylist Assistant:Miguel Cuenca
Beauty Assistant: Juliana Verzini
Press Release: Aline Croce